13:30 - 14:00 Check-in

In an era marked by signal loss and evolving consumer behaviors, commerce media has become an essential piece of the modern digital advertising pie. This panel will explore creative strategies to enhance the attractiveness of inventory to buyers so sellers can remain competitive. Speakers will discuss top trends in commerce media, share best practices for optimizing ad inventory, and highlight the significance of commerce media as the industry navigates signal deprecation including the third-party cookie.

14:00-14:10 Opening Keynote: Heading to the Next Wave of Media Transformation Through Agentic AI 

Igniting the CTV Flame

As connected TV (CTV) continues to transform the advertising landscape, industry leaders must strategize how to maintain the momentum and continue igniting the CTV flame. This panel will focus on the latest advancements and strategies in CTV advertising and how leaders can position their business for continued success. From addressability, to measurement, to creative formats, speakers will discuss how to harness the power of CTV for efficient and effective advertising.

Harnessing the Power of CTV and Commerce Media

Connected TV (CTV) and commerce media have become some of the most popular channels in digital advertising, and the two are converging due to commerce media’s data and CTV’s creative capabilities. In this PubAcademy session, we’ll discuss how to harness the power of CTV and commerce media to expand the reach and performance of your campaigns.

Expanding Programmatic Horizons Through SPO

Buyers are increasingly looking for new opportunities to expand their digital video strategies and embrace emerging opportunities, and SPO has become a vital resource for them to do just that. This panel will explore the latest in programmatic digital video buying and how agencies and brand marketers can adapt to industry and market changes. Speakers will discuss emerging platforms, formats, and technologies reshaping omnichannel video, and the role that SPO plays in providing efficiency and transparency.

SPEAKERS (more to be announced)

Buyers are increasingly looking for new opportunities to expand their digital video strategies and embrace emerging opportunities, and SPO has become a vital resource for them to do just that. This panel will explore the latest in programmatic digital video buying and how agencies and brand marketers can adapt to industry and market changes. Speakers will discuss emerging platforms, formats, and technologies reshaping omnichannel video, and the role that SPO plays in providing efficiency and transparency.